1 8

Personal Branding

Are Your Brand Photos Telling the Right Story?

Great personal branding photos are so much more than professional headshots – they tell the story of you.

Are your photos telling the right story though?

To decide whether your photos are a true reflection of who you are, ask yourself the below three questions.

Book a

discovery call now!

Ask yourself



People want to know who they are doing business with, which is why your photos should capture your personality.

Do your photos showcase your personality?



If you had to put all your personal branding photos together, would they tell a story? If almost all your photos look like they were shot against a backdrop in a studio, they aren’t telling the story of you and your brand.

Do your photos tell a story?



To decide whether your photos are telling the right story, consider who your target audience is. Would they find the images appealing based on their needs and pain points?

Who is your target audience?

hire an expert

First impressions matter

Authentic, genuine & joyful

Lets craft a collection of marketing photographs to elevate your personal brand

If your personal branding photos don’t meet all of these requirements, you may want to redo them with the help of the right photographer. A professional branding photographer can help you translate your story into visuals that your target audience will understand and resonate with.

To discuss your story and how we can bring it to life, book a free 20min discovery call today.


Genuine, joyful and timeless photographs sparkle when you're relaxed and having fun and I make it my mission to create an experience which is just that.

View portfolio


I've broken it down into small tips on what you need to look for when choosing a personal branding photographer to make sure your personal brand stands out and communicates directly to your target audience. If you want to know you're making the right choice, sign up and receive my free tips in your inbox. And stay around until the end, and don't miss my special offer!

Personal Branding tips everyone needs

Yes Please!

Kind Words


If you’re looking for a photographer whose fun and easy to be around you need to contact Joanne McCloy Photography. She is such a clever and talented lady with amazing ideas. The way you make us feel when being photographed is so empowering. I'm positive my business has improved by my social media presence and that is all because of your advice and your amazing photography skills! You just keep getting better and better! Love your passion for your job. "

- Karen McRae

The day was fun and I could talk to her openly about how i was feeling

"Joanne does take great pride in her work, and I did feel that I could talk to her openly. She was amazing at making the entire day feel very relaxed and we had a lot of laughs. She was great at redirecting me and moving things around. I loved making Joanne's job even harder by including my horse Billie as a giant prop, and of course, he didn't play ball, but again all in a day's work for Joanne!.

- Charlotte Evans


Jo’s creative eye for detail and her passion for perfection is distinctive in her work. We laughed lots and had fun.

I’m thrilled with the outcome.

- Christine Taylor

Services & Packages

Perhaps you want to raise your profile, but you're not sure where to start. That's ok. I"ve been in marketing for 17 years, working with all types of business models and industries and draw on this experience when guiding ladies to shine brighter than before.





Headshots with a twist

keeping it simple...

Everything you need...

Noting but the best...

- 45 min session in one location

- Capturing a professional headshot and eight editorial images in one outfit against a plain wall or backdrop.

- Discovery call
- Photography brief
- 2hr branding session in 2 locations

- Secure online gallery for immediate downloading and sharing

- Best-of-the-best digital gallery approx 15 images

- Discovery call
- Detailed questionnaire
- Multi-location shot brief

- Personalised 4hr session including hair, makeup

- Template social media posts
- Secure online gallery for immediate downloading and sharing

- Unlimited best of the best digital gallery, approx 45 images

- Discovery call
- 2hr goal and vision brainstorm
- Detailed shot brief per location, wardrobe/ prop suggestions.

- Personalised full-day session including hair, makeup, catering, flowers and more

- Printed products
- Brand videos
- Custom social media posts
- Secure online gallery for immediate downloading and sharing

All the essentials with magic

Starts at: 1,300

Starts at: 860

Plus much much more

Send me a price guide

TElling the storey of you!

Genuine, Joyful & Timeless

View More

Kirsty Clay - Residential and Lifestyle sales consultation | property brokers Ashburton

"When I saw Jo post some of her photos to her Joanne McCloy Photography Facebook page, I knew I had to get in touch.
Looking to update my profile photos, her images were natural looking which is exactly what I wanted and she certainly captured me, crazy facial expressions and all! 🤣
Jo made me feel at ease throughout, understood exactly what I was after and was very professional with great communication."

Capturing me naturally!

Elle Anagy| Direction You

“I’m a bundle of contradictions. On the one hand, I’m outspoken, unfiltered and unapologetically me. On the other, I’m an introvert deluxe who shy away from the camera. In truth, one of my greatest challenges in the modern era of technology and ‘being the brand’ has been photos and more specifically, finding a photographer who understands me, who holds space for my immense capacity for joy and allows me to play without looking like a complete infant when it comes to professional photos. Turns out, Joanne is THAT photographer.
From the moment I arrived, she was completely present with me. Taking the time to understand where I’m at in my personal and professional journey, what I desired to get out of our time together, and more importantly, the energy I desired to convey.

She nailed it!

As I walked away from our shoot I was filled with love, joy and I was still laughing.

Normally after a shoot, I find it hard to pick ten I can confidently use. This time around I wasn’t able to find ten that I DIDN’T love. Out of more than a hundred!

I look forward to many more photoshoots with Joanne for both business and personal, capturing moments of the true essence of me.”

She nailed it!

Let's work together

I am to asnwer all enquiries within 48rs Monday through Thursday, if you haven't received a reply within that time please do check your spam folder or reach out to me directly at joanne@joannemccloy.co.nz or @joannemccloyphotography on Instagram incase my email got lost along the way. I'm based in Ashburton 1hr south of Christchurch and travel nationwide. Chat soon. xxx

Click and take a peek and see first-hand the results you too can enjoy!